Ashton Kutcher recently made waves by predicting that AI will soon be capable of rendering entire movies, a development that could revolutionize Hollywood. Speaking at the Berggruen Salon in Los Angeles, Kutcher highlighted the potential of OpenAI's generative video tool, Sora, which he described as "pretty amazing." According to Kutcher, this technology can already produce realistic 10-15 second videos and is rapidly improving. He believes that soon, anyone will be able to create a full-length movie just by inputting a script into an AI video generator.
Kutcher's enthusiasm for AI in filmmaking is not without its critics. Some argue that while AI can democratize content creation, it could also lead to an oversaturation of media. "What happens when more content is being created than is being consumed?" one commenter pondered. This concern is echoed by industry professionals like Tyler Perry, who has called for regulations to protect traditional filmmaking jobs and ensure that the human element in storytelling is not lost.
Despite these concerns, the potential benefits of AI in filmmaking are hard to ignore. AI could significantly reduce production costs, making it easier for independent creators to bring their visions to life. Kutcher illustrated this by sharing how he used Sora to create a scene of a runner escaping a desert sandstorm in just five minutes, without the need for a CGI department. This kind of efficiency could lower the barriers to entry in the film industry, fostering a new wave of creativity and innovation.
As AI continues to evolve, the bar for quality in Hollywood will undoubtedly rise. "The bar is going to have to go way up," Kutcher noted, emphasizing that only the most compelling content will capture audience attention in a world where personalized, on-demand movies become the norm. While the future of AI in filmmaking is still unfolding, one thing is clear: it promises to reshape the landscape of entertainment in unprecedented ways.
